Brand equity represents the set of values that distinguish and differentiate a brand. It encapsulates the heritage and nature of the new DOM brand. In its stylistic features, the new logo distils some of the most important values representing the change that the brand has implemented, a path that has just begun and that represents a new phase for confronting new challenges and new markets. The focus of the process of transformation will be on aesthetic research, communication, and above all on the satisfaction of customers who are increasingly looking to Dom Design Lab as a creative and reliable partner for bringing their projects to life.
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Brand equity represents the set of values that distinguish and differentiate a brand. It encapsulates the heritage and nature of the new DOM brand. In its stylistic features, the new logo distils some of the most important values representing the change that the brand has implemented, a path that has just begun and that represents a new phase for confronting new challenges and new markets. The focus of the process of transformation will be on aesthetic research, communication, and above all on the satisfaction of customers who are increasingly looking to Dom Design Lab as a creative and reliable partner for bringing their projects to life.
The logotype, a typographic illustration that depicts the name of a brand according to precise styles that convey all its values. The cleanness and thickness of the geometric shapes represent solidity and reliability.
Teal is a colour shade obtained by the combination of green and blue, the colour that symbolizes contemporaneity and technology. The green that composes it is the colour of balance, growth and change; the blue is synonymous with reliability and consistency.
This is a typographic style commonly called ”sticks” or without serifs, so it is by nature essential and clean. It is the style that best communicates technology and innovation. “Dom Design Lab” wants to emphasize the nature that has always characterized the DOM brand, with its artisan spirit, attentive to details but with an eye to modernity and change.